Archives Tag: Google Radio
Google’s Offline Marketing
When it comes to offline marketing, Google has not done a ton of it. They have focused on word of mouth marketing and online recognition.
While you may think that it would be the flip, that they would continue doing that, they are actually slowly but surely moving towards offline marketing.
Google has been spending a [...]
Google Announces Partnertship with Clear Channel
As part of Google’s effort to better market their recently acquired dMarc advertising and put it to good use, Google has contracted out with Clear Channel to start offering radio advertising on more than 600 channels. This effort is going to be a huge for the advertiser base of Google. While it’s still unclear whether or not it will be directly integrated in with AdWords or not, the new voice advertising that Google recently started offering could play a huge role in this radio advertising deal. Advertisers will soon be looking at booking campaigns and reaching an audience they had not ever before considered for advertising.
Full StoryRadio Advertising Moves Forward
The Google AdWords team has been moving forward with their beta testing of Audio Ads inside Google AdWords. They are once again asking for new beta testers to continue testing the Audio Ads platform. A lot of the executives with dMarc advertising already left, so it’s going to be an interesting ride from here on out for Google’s radio advertising as they move forward with the semi-not-so-personal advertising style.
Full StoryGoogle Ads in the Airwaves
According to a slide from a presentation, posted by Bogatin, Google has deals in place with 800 stations, with coverage in 19 of the top 25 markets. The slide identifies almost 700 outlets as “live.” This is no big surprise for anyone. In January of 2006, Google bought dMarc Broadcasting as an effort to move into the radio industry. According to Marketwatch, Google is getting ready to roll out their advertising onto the radio. But what makes Google’s radio advertising any different than how the radio networks are currently doing advertising? Google has perfected the management of placing the ads and airing the ads. Instead of having to talk to people, it’s all automated. Google collects the inventory available on the various 800 stations and then begins selling those ad spots. Google is making it easier and cheaper to advertise for both the publisher and the advertiser.
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