Archives Tag: Google Partnerships
Google/Yahoo! Ad Deal Delayed
The Google/Yahoo! advertising deal that was underway is being delayed because of a Department of Justice (DOJ) investigation, according to PC World. Incoming search terms:start of google and yahoo partnership
Full StoryGoogle Hosts Online Advertising Meetup
Earlier this week on Monday, I attended an advertising meetup that was being hosted at Google NYC. A lot of people felt it was a sales pitch for Google products, but I had other thoughts. Since I author this site, I felt it was actually informative and there were some really interesting things touched on. [...]
Full StorySalesforce.com Joins Google through Advertising
Salesforce.com is a huge driving factor in the CRM (Customer Relationship Management) industry and helps thousands of companies around world. Salesforce’s CEO, Marc Benioff, feels that this connection with Google will help strengthen both the Salesforce team and the Google advertising platform. The two companies have come to terms to allow Salesforce.com clients to buy ad space directly from the Salesforce.com platform. Salesforce is still a growing company with their stock rising to $47.06 — 29% increase since the start of the year — and they will not be selling out at any point soon. These closer ties for Google will create a stronger bond that will allow for Google to push for more advertisers and help everyone earn more money in the process.
Full StoryGoogle Announces Partnertship with Clear Channel
As part of Google’s effort to better market their recently acquired dMarc advertising and put it to good use, Google has contracted out with Clear Channel to start offering radio advertising on more than 600 channels. This effort is going to be a huge for the advertiser base of Google. While it’s still unclear whether or not it will be directly integrated in with AdWords or not, the new voice advertising that Google recently started offering could play a huge role in this radio advertising deal. Advertisers will soon be looking at booking campaigns and reaching an audience they had not ever before considered for advertising.
Full StoryGoogle Signs Deal with EchoStar to Serve Television Ads
On Tuesday April 3rd, Google signed a contract partnership with EchoStar to offer television advertising. The system will work based on the 2-way signal broadcast which the 13.1 million customers of EchoStar already have installed in their systems. Using the 2-way signal broadcast, Google will manage advertising space inventory to serve advertisements to a much more direct audience. Google plans to use software to analyze the effectiveness
Full StoryGoogle Partnership Roundup
Here’s a quick roundup of all the Google partnerships currently active*: Google and… IBM (source) NBA Dow Jones CBS Vodafone Friendster Nasa (source) Teach for America (source) BSkyB Bharti Airtel Dell (source) Sprint (source) Motorola (source) Intuit (source) Sun Microsystems (source) Cisco (source) AOL (source) There are quite possibly and probably a lot more partnerships, but this is a small roundup to see who Google is working with right now. * Disclaimer: These are to the best of my knowledge.
Full StoryGoogle Signs Deal with Friendster
Hoping to finally become profitable, online social-networking pioneer Friendster Inc. is joining the crowd of Web sites that rely on Internet search leader Google Inc. for a large piece of their advertising. Google already has been feeding Friendster ads aimed at making a connection with the surrounding content displayed on a Web page. Under an expanded deal announced Wednesday, Friendster will soon display ads from Google based on Web search
Full StoryGoogle and IBM Partner for new Portlet Software
IBM and Google Inc. today unveiled new portlet software that will allow WebSphere portal users to integrate more than 4,000 Google Gadget services and utilities into the portal. The new IBM Google Gadget Portlet — which will be available in April — will allow companies to add gadgets like maps, to-do lists, product delivery tracking tools, driving directions and language translators to WebSphere Portal 6.0 and Portal Express systems
Full StoryNBA Partners with Google
Under the partnership, the NBA is also working with YouTube parent Google to test the distribution of syndicated NBA video content across Google’s AdSense network. The test will allow publishers to receive syndicated clips of NBA games and other content, paired with advertising and served by Google. In May of 2005, the NBA declined a partnership with Google. The dies have changed and the NBA has now opted to
Full StoryGoogle Video Jumps in Bed with the Dow Jones
Seems like a lot of companies have been sleeping around, but this is the latest couple to get together — but rather we should call it a party in the pants since there are a few companies involved. Google Inc. is working with Dow Jones & Co. Inc., Conde Nast, Sony BMG Music Entertainment and other large content companies to syndicate their video content on other Web sites, the
Full StoryYouTube/Google & CBS are Talking
The two companies had been closing in on a multi-year deal, the paper said, citing people familiar with the matter. The companies also discussed ways to peddle CBS Radio advertising spots to Google advertisers, the paper said. This is going to be a great move for both CBS and Google (YouTube). CBS will probably get compensation in the form of royalties on a per view basis, some sort of long-term payment, or possibly an exchange of services. Since Google has access to a lot of radio advertising now, this could be a great opportunity for CBS to gain better radio visibility. The details have not yet been released, but I suspect they are will be released sometime this week.
Full StoryGoogle and Vodafone Map it Out
…Vodafone sees Google Maps as a new milestone in the relationship that both companies are developing… This was sure to happen sooner or later. Google Maps is an essential tool for everyday use for people around the world. Having it on their mobile phone is just the next step to globalizing the markets and consumers. Vodefone is one of the premiere European mobile phone carriers. The client base of Vodafone will be very happy to see this partnership grow as it will benefit them greatly.
Full StoryTime to Google Friendster
Google is becoming the unchallenged leading providing in content ads on the web. With Google’s not too long ago partnership with Myspace to provide their search and some advertising, Google is dominating the realm of online exposure for advertisers. Friendster – the pioneer social network founded in 2002 by Jonathan Abrams – is going to partner with Google to place ads on the community site and to power the search technology. Google takes over yet another social networking site and is on their way to becoming (if they aren’t already) the number one advertising source on the web. AdWords is a great platform and it reaches out to billions of people a day across the world.
Full StoryNasa and Google Team Up
Nasa and Google have teamed up together in an effort to share resources in data research and for Nasa to utilize Google Earth. This will be a huge partnership more so for Nasa, I think, than Google because Google has the largest server farm in the world. This kind of computing power will be a huge asset to Nasa. Nasa needs that kind of computing power to increase the speed of research and development. Of course Google wouldn’t do the partnership unless it benefited Google as well. It’s not 100% clear how Google will benefit from it yet, but I have a hunch that Google will take advantage of the access to space photos and videos as an exclusive resource for their recently purchased YouTube.com.
Full StoryGoogle and Teach for America Partnership
Teach for America (TFA) and Google have teamed up. Our partnership enables college grads to get real-world experience and to bring the insight and experience they gain in the classroom to bear in their work at Google. By joining forces, Google and TFA will be able to attract individuals who are capable of the hard work, commitment, and creativity it takes to teach and to be a Googler. This
Full StoryGoogle Goes Broadband with BSkyB
LONDON (Reuters) — BSkyB Plc said on Wednesday that it will be creating a partnership with Google to provide a suite of search and advertising functionality. BSkyB is a satellite broadband provider in Britain which means this will expand Google’s advertising reach by a lot. So what possible benefit could Google get from this expanded partnership? “Revenue generated by click-throughs on sponsored advertising links will be shared
Full StoryGoogle Wants Another Part of the Mobile Industry
Yesterday, Google signed an agreement with Bharti Airtel. As part of the agreement, Airtel will bring Google search to the Airtel Live mobile WAP portal. Google will incorporate advertising through its Mobile Ads product on the Airtel Live mobile portal. Google is powered by advertising so what better way to get more advertising than send those advertisements directly to people’s handheld devices. Google is making a strong move into the mobile industry to gain a larger reach of consumers.
Full StoryGoogle Tries to Find YouTube Suppliers
Chief executive Eric Schmidt and other managers have met CBS, Viacom, Time Warner, NBC Universal, News Corp and others, say people familiar with the talks, offering tens of millions of dollars in upfront payments for the right to broadcast their video content legally on YouTube. Google obviously wants YouTube to be a success since they spent $1.63 billion on the website. They are putting every effort into making sure
Full StorygSprint Partnership
Gmail for mobile devices will be available to Sprint’s data customers at no additional charge, Reston, Virginia-based Sprint said in a statement today. Users can download the e-mail application or access the service through a wireless Web site. Google and Sprint have teamed up — to my surprise — as mobile partners with the aspect of providing Gmail free of charge. While Gmail alone is already free, Verizon and such competitors require data transfer fees. I know I pay $24.99 per month for data transfer for my PDA and having it for free would be great. Chicago Tribune
Full Story
