Google News, Inside.

What Not To Do [SEO Linking]

Linkbacks are still a critical part of SEO. Here is one example of how this company is doing themselves a dis-service.

Linking back to yourself using Flash is generally a bad idea. Indeed, spiders are getting better at crawling Flash for content, but that it’s not going to be nearly as powerful as it [...]

Google Analytics: Tracking Flex/Flash Applications

Matthew McNeely wrote up a great article about how to track Flex or Flash applications using Google Analytics.
McNeely goes over the difference between pageviews and events, and how track each separately. It’s a very in-depth article and does a great job.

Tracking Events in Google Analytics

From “Double Call” to “Single Call”
After the initial launch of event tracking, we realized that the two-step process of implementing event tracking in Analytics could be simplified to a single call using the _trackEvent() method. In the initial version of event tracking, your implementation involved two steps:

Setting up the object to track and giving it [...]

Tracking Flash with Google Analytics

Google announced the partnership with Adobe to start indexing flash sites better. Google is piggybacking on that partnership to also now offer better analytics for flash sites.
For those all-flash sites that used to be a nightmare to analyze, aside from unique visitors, now you can see where people are going around your flash site. [...]