Archives Tag: Google AdWords
Goodbye Print Ads for AdWords
Earlier this morning, Spencer Spinnell posted the announcement that the Google Print Ads team is, well, essentially being shutdown. Google Print Ads is being shutdown because it’s just not a sustainable business model as Google had hoped. Just as it is with every other Google product, there’s never a sureness whether or not a product [...]
Full StoryAdSense Now on Finance and Images
Google has gone ahead and taken the liberty to start advertising on two of their online properties; Google Finance and Google Images. Here’s what Google is doing with these ads. Having ads on various online properties is still relatively new for Google, aside from running ads on the google.com search engine. Yahoo!, however, has been [...]
Full StoryGoogle Shares Vision on Mobile Advertising
I am currently attending DPAC II right now, sitting in the “Simply Just Add and Go Mobile?” It’s been a great session so far, here are some notes I’ve taken away from it. Google’s Vision for Mobile Google is focusing their efforts on the “new” for mobile. G1, the new Android release, for instance, is [...]
Full StorySponsored Links Gets More Image Visibility
Google’s Sponsored Links position within search results now has images included with its sponsored listings. Here’s what it looks like. First impressions I actually like it. Even as a Google user such as myself, I am 200% more likely to click on a sponsored link now. In combination with yesterday’s updates, Google should see a [...]
Full StoryAdWords API Updates
Google’s AdWords API is now up to Version 13. The latest update comes with a whole host of updates which people can be excited for. Here is a short list of updates that I feel are worth highlighting. New geotargeting options Quality-based bid and quality score support Mobile Image Ad support Search volume data returned [...]
Full StoryGoogle’s Offline Marketing
When it comes to offline marketing, Google has not done a ton of it. They have focused on word of mouth marketing and online recognition. While you may think that it would be the flip, that they would continue doing that, they are actually slowly but surely moving towards offline marketing. Google has been spending [...]
Full StoryHow to Get Around AdWords Trademark Protection
Here’s a tricky advertiser that uses another method for getting around the trademark protection policies in place by AdWords. Ha, nice. Putting spaces between the letters to evade trademark protection. Looks like it slipped by one of the AdWords ad managers. If I had my own company advertising products, I would certainly hope that I [...]
Full StoryGoogle & NBC Partner for Cable Network Ad Serving
Google has announced that they are creating a formal partnership with NBC to begin serving ads in part of NBC’s cable network inventory. “Advertisers using Google TV Ads will be able to place their ads on CNBC, Sci-Fi Network, MSNBC, Oxygen, Sleuth and Chiller starting in early 2009.” It’s been quite a while since we [...]
Full StoryGoogle is Already Marketing Google Chrome
Google is…wow..man they’re efficient at getting products out the door and marketed. After doing a few searches, we can clearly see that Google wants to get the good word out about Google Chrome. But alas, even searching from a Mac, Google AdWords will still show up — so AdWords cannot yet decipher between operating systems [...]
Full StoryGoogle Analytics Ramps up for SES San Jose
The Google Analytics team is just as excited for SES San Jose as we are here at Ginside.com! And boy do we love it. The Search Engine Strategies conference is right up our alley. Google will be there in force, sponsoring the show, with a giant booth for AdWords and Google Analytics. Googlers will be [...]
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