Archives Tag: Google Advertising
Google Affiliate Network Changes IP Addresses
Publishers that are using products feeds, link subscriptions, and any automated reporting, pay attention. The Google Affiliate Network is changing its IP address. Old IP Address: 65.167.65.0/24 New IP Address: 216.73.92.0/23 This has very little impact on the world, but for the select publishers that have integrated solutions, it means a lot. You can find [...]
Full StoryAdWords Account Migration
Google is officially moving all AdWords users over to the new interface they’ve been testing. I really like the new interface, so it’s a good move, in my opinion. Here is what Google has to say about the move. ***Important news regarding your account*** Hello, In the coming weeks, we’ll upgrade your AdWords account (Customer [...]
Full StoryGoogle Hosting Services
Google Hosting? Today, Google is launching Hosting Services. The primary requirement is that you’re a web hosting provider. It looks like I was spot on with the prediction that Google services would integrate with cPanel. This announcement confirms that Google services will be leveraged at the hosting provider level giving web hosting clients even more [...]
Full StoryOpt-Out of Google Targeted Advertising
Google’s recent announcement of targeted advertising is completely changing the way that AdSense operates. But, Google has also provided a way for you to opt-out of it. You can do this by one of two ways. Using your Google account settings or using a plugin. Both examples are below. I’m not quite sure how I [...]
Full StoryGoogle Launches the Ad Auction
Google has officially launched the Ad Auction. The video below is an amazing explanation of how it works. It’s almost 10 minutes long, but well worth watching if your’e an AdWords user. A few key elements I want to point out are the primary points of the Quality Score. First, the largest factor of the [...]
Full StoryAdWords Testing New “Expandable” Ads
This sure looks a lot like pop-outs to me, rather than what they are terming them as “expandable ads.” Here’s what they are describing it as. Here is what they have to say about the new ad type, Expandable ads on the Google content network are designed to automatically expand in the direction where the [...]
Full StoryChanging the Game of Advertising
I am an avid fan of Hulu.com and what it has to offer me. Often, I will not be at home and I don’t currently have a DVR, so I can’t record it. Hulu is a great solution for me. Lately, I’ve started noticing what Hulu is doing differently. Hulu started offering an “all or [...]
Full StoryNew Seasonal Ad Templates for Display Ad Builder
There are couple of new ad templates available for Google’s Display Ad Builder. These new templates were inspired by Jason Barnes of Superb Internet Corporation. Barnes voiced his concerns and opinion, and Google responded in a willingness to work with Barnes on the new templates. These templates will be available for the upcoming Valentine’s Day [...]
Full StoryHow Television, the Web, and Advertising Interact
It is a rare occassion where we can see a direct correlation between how things on television affect the web. Here is a prime example of how something on television can find its way onto the web. As a preface, we are seeing more and more television actually on the web, but this is coming [...]
Full StoryGoodbye Print Ads for AdWords
Earlier this morning, Spencer Spinnell posted the announcement that the Google Print Ads team is, well, essentially being shutdown. Google Print Ads is being shutdown because it’s just not a sustainable business model as Google had hoped. Just as it is with every other Google product, there’s never a sureness whether or not a product [...]
Full StoryDead Landing Pages in Google
Domain squatters make a boat load of money every year by grabbing expired or unregistered domains. Here is one example where Google’s quality of results is diminished by a domain squatter. I was looking up a restaraunt one of my friends recommended for a place to eat. So I looked up the restaraunt name and [...]
Full StoryIronic, Lively is Dead.
I find it ironic that a project named Lively is, well, dead. Google announced that they are shutting down the beta project called Lively. Here’s a short excerpt from the post about why it’s being shut down. That’s why, despite all the virtual high fives and creative rooms everyone has enjoyed in the last four [...]
Full StoryAdSense Now on Finance and Images
Google has gone ahead and taken the liberty to start advertising on two of their online properties; Google Finance and Google Images. Here’s what Google is doing with these ads. Having ads on various online properties is still relatively new for Google, aside from running ads on the google.com search engine. Yahoo!, however, has been [...]
Full StoryGoogle Shares Vision on Mobile Advertising
I am currently attending DPAC II right now, sitting in the “Simply Just Add and Go Mobile?” It’s been a great session so far, here are some notes I’ve taken away from it. Google’s Vision for Mobile Google is focusing their efforts on the “new” for mobile. G1, the new Android release, for instance, is [...]
Full StorySponsored Links Gets More Image Visibility
Google’s Sponsored Links position within search results now has images included with its sponsored listings. Here’s what it looks like. First impressions I actually like it. Even as a Google user such as myself, I am 200% more likely to click on a sponsored link now. In combination with yesterday’s updates, Google should see a [...]
Full StoryGoogle’s Offline Marketing
When it comes to offline marketing, Google has not done a ton of it. They have focused on word of mouth marketing and online recognition. While you may think that it would be the flip, that they would continue doing that, they are actually slowly but surely moving towards offline marketing. Google has been spending [...]
Full StoryGoogle/Yahoo! Ad Deal Delayed
The Google/Yahoo! advertising deal that was underway is being delayed because of a Department of Justice (DOJ) investigation, according to PC World. Incoming search terms:start of google and yahoo partnership
Full StoryGoogle Pushes Again to Mobile Devices
If it wasn’t obvious already to you that Google wants to be part of the mobile industry, this should clear any doubt you have. Google recently registered a patent regarding Location-Based Responses to Telephone Requests. Abstract A method for receiving processed information at a remote device is described. The method includes transmitting from the remote [...]
Full StoryGoogle Pulls Silverlight Press Release
This morning, Google released a press release about Silverlight. But the press release had only a short lifespan. The press release was pulled. Update 1:00pm EST: The press release is now available. Shortly after, this is where it sends you: But fortunately, there are press release partners like businesswire.com that will still carry the press [...]
Full StorySubject: We are Retiring AdSense Referrals
Earlier tonight, I received an email from Google notifying publishers that AdSense Referrals will no longer be served through AdSense. Well that pretty much sucks. I mean, great, yeah, hopefully with the new platform you will be able to use direct links instead of being forced to use the javascript. But the downside to all [...]
Full StoryAdWords Third-Party Integration: Atlas + Tumri
The Google AdWords team has certified and accepted two new integration partners for AdWords Third-Party Integration. This is great news for customers utilizing Atlas and Tumri for campaign management. Here is the most current list of third-party integrations available to AdWords. The following third parties are supported: North America: Ad servers Atlas (www.atlassolutions.com) DoubleClick (www.doubleclick.com) [...]
Full StoryOpenAds is Now OpenX
OpenAds is a project/product that I’ve been actively using/involved with for a number of years. It first started out as phpAdsNew, then slowly moved into MaxMediaManager (for high volume traffic), then migrated into a VC-backed product called OpenAds. I use OpenAds on just about all of my websites to manage the advertising. Simply put, this [...]
Full StoryGoogle Hosts Online Advertising Meetup
Earlier this week on Monday, I attended an advertising meetup that was being hosted at Google NYC. A lot of people felt it was a sales pitch for Google products, but I had other thoughts. Since I author this site, I felt it was actually informative and there were some really interesting things touched on. [...]
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