Archives Tag: Google Advertising

Google Affiliate Network Changes IP Addresses

Publishers that are using products feeds, link subscriptions, and any automated reporting, pay attention. The Google Affiliate Network is changing its IP address. Old IP Address: 65.167.65.0/24 New IP Address: 216.73.92.0/23 This has very little impact on the world, but for the select publishers that have integrated solutions, it means a lot. You can find […]

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AdWords Account Migration

Google is officially moving all AdWords users over to the new interface they’ve been testing. I really like the new interface, so it’s a good move, in my opinion. Here is what Google has to say about the move. ***Important news regarding your account*** Hello, In the coming weeks, we’ll upgrade your AdWords account (Customer […]

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Google Hosting Services

Google Hosting? Today, Google is launching Hosting Services. The primary requirement is that you’re a web hosting provider. It looks like I was spot on with the prediction that Google services would integrate with cPanel. This announcement confirms that Google services will be leveraged at the hosting provider level giving web hosting clients even more […]

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Opt-Out of Google Targeted Advertising

Google’s recent announcement of targeted advertising is completely changing the way that AdSense operates. But, Google has also provided a way for you to opt-out of it. You can do this by one of two ways. Using your Google account settings or using a plugin. Both examples are below. I’m not quite sure how I […]

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Google Launches the Ad Auction

Google has officially launched the Ad Auction. The video below is an amazing explanation of how it works. It’s almost 10 minutes long, but well worth watching if your’e an AdWords user. A few key elements I want to point out are the primary points of the Quality Score. First, the largest factor of the […]

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AdWords Testing New “Expandable” Ads

This sure looks a lot like pop-outs to me, rather than what they are terming them as “expandable ads.” Here’s what they are describing it as. Here is what they have to say about the new ad type, Expandable ads on the Google content network are designed to automatically expand in the direction where the […]

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Changing the Game of Advertising

I am an avid fan of Hulu.com and what it has to offer me. Often, I will not be at home and I don’t currently have a DVR, so I can’t record it. Hulu is a great solution for me. Lately, I’ve started noticing what Hulu is doing differently. Hulu started offering an “all or […]

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New Seasonal Ad Templates for Display Ad Builder

There are couple of new ad templates available for Google’s Display Ad Builder. These new templates were inspired by Jason Barnes of Superb Internet Corporation. Barnes voiced his concerns and opinion, and Google responded in a willingness to work with Barnes on the new templates. These templates will be available for the upcoming Valentine’s Day […]

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How Television, the Web, and Advertising Interact

It is a rare occassion where we can see a direct correlation between how things on television affect the web. Here is a prime example of how something on television can find its way onto the web. As a preface, we are seeing more and more television actually on the web, but this is coming […]

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Goodbye Print Ads for AdWords

Earlier this morning, Spencer Spinnell posted the announcement that the Google Print Ads team is, well, essentially being shutdown. Google Print Ads is being shutdown because it’s just not a sustainable business model as Google had hoped. Just as it is with every other Google product, there’s never a sureness whether or not a product […]

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