Google News Inside

Urchin 6.6 is Available

Posted by jonathan at 4:43pm EST on 07/08/2009

Have you heard of Google Analytics? Do you know what Google Analytics was before it was Google Analytics? Google acquired a company called Urchin back in 2005 which then became Google Analytics. Typically, Urchin will run for around $3,000, but Google offers it for free as Google Analytics.

So why is Urchin still being released as its own application while Google Analytics continues to operate as a free application? It’s simple. Data security.

Many companies do not want a third-party owning their traffic data, ie. Google owning their data. If you use Google Analytics, you should be fully aware that Google owns your data and can use it for whatever they want, despite what any “privacy policy” says. Google can and will use your data, including the data that is generated from this site.

So, Urchin 6.6. What’s new?

• Deeper Integration With Google AdWords
• New Reporting
• • Time On Site Report under Content Optimization, Content Performance, Engagement Metrics
  • An entirely new reporting section called Advertiser View and Section (If you’re upgrading from an older version of Urchin, you’ll need to reprocess your data to populate these reports.)
• External Authentication (LDAP)
• New Urchin “Home” Page
• Data Export API

Those are just a few things that Urchin 6.6 has improved on. To get the full details, check out the blog post by ROIEvolution.com.