How Fresh is Your Content?

Posted by jonathan at 3:49pm EST on 06/15/2009

Matt Cutts in the video below, describes how Google [and googlebot] determines freshness of content.

As a short recap of the video, dates on-page and in the URL are not indicators to googlebot of how fresh your content is, but rather it’s based on both the first time that googlebot visits your page and how often the content is updated on that page.