Posted by jonathan at 1:56pm EST on 03/12/2009
Google has officially launched the Ad Auction.
The video below is an amazing explanation of how it works. It’s almost 10 minutes long, but well worth watching if your’e an AdWords user.
A few key elements I want to point out are the primary points of the Quality Score.
First, the largest factor of the Quality Score, is the Click Through Rate (CTR) of the ad.
The second largest factor is relevance of the keyword in the ad.
The last factor of the Quality Score is the landing page relevance.