Facebook Gets Social, Google Does Not

Posted by jonathan at 12:01am EST on 02/20/2009

As reported on Mashable, Facebook added a simple little cut-n-paste widget that will allow you to seamlessly integrate comments into your Facebook Connect website.

Wow. That’s pretty awesome.

There are a couple major uses I could see for this.

First being older websites. Websites that are not blogs and that have no commenting engine built into it, this is a great way to make something social. Create interaction and create community with just a few clicks.

Second, creating even more community around your blog, continued on from just connecting via Facebook Connect. Connect, share, communicate, and congregate together, as one body of users.

I think this is a great enhancement for Facebook Connect.

So the title may be a bit misleading, but here’s the reasoning behind it. Google’s Friend Connect is largely struggling because there is not a major social platform behind it. Sure, Google is Google and they have millions upon millions of users. But, Google is not a Facebook. Facebook has far more advantages of using because of it’s social-nature.

You can easily communicate, stay in touch, share photos and videos, and be a friend to someone all in the same place. With Google, it’s very spread out. Picasa, YouTube, Orkut, Gmail; it’s just very spread out and not very centralized.

To give Google an advantage, they really ought to create a central network out of all of these services, as a semi-competitor to Facebook or MySpace.

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