Posted by jonathan at 2:21pm EST on 02/11/2009
It’s no surprise that there are new ways [and more effective ways] to track your kids. Both what they do online and there exact whereabouts. Teens and even pre-teens are more wired and connected than they ever have been before. According to the Money Blog at MSN, “Talk about a saturated market: 91% of 17-year-old girls had cell phones last year. That compares to 78% of 17-year-old boys, according to a research study mentioned in the New York Times.”
With that staggering number of teens connected wirelessly, it’s not even an issue to be able to track their whereabouts. The new app that Google put out, Latitude, it will seamlessly update your location and let other folks know where you are, including your parents.
Michael Liedtke of the AP wrote, “Google also is promising not to retain any information about its users’ movements. Only the last location picked up by the tracking service will be stored on Google’s computers, Lee said.”
If people want to believe that, go ahead, but I have some serious doubts about that being true. Just like any other Google product you use, they are going to use the data you create for marketing purposes. What you search for, where you search for it from, how many times you search for something, and that’s not even including the analytics data they pull in when you track your site via Google Analytics.
Google, your parents, your ex-girlfriend [or boyfriend], and just about anyone can track you if you use this app.
For me, I personally won’t be using it. I’ve found that in the past couple of years, more and more of my privacy gets taken away, but some of it I actually give away. This is one intersection of my life where I’m taking a different road and I want to protect myself against that kind of privacy intrusion.