Hackers Stealing Your PageRank

Posted at 5:45pm EST on 12/11/2008

John Mueller of Google Zürich wrote a pretty enticing article about PageRank and PageRank hi-jacking.

Here is a quick excerpt from the beginning of his article,

A different angle of attack is to redirect only search engine crawlers to a different site. By doing this, they can make it look like the pages of a website moved to a new domain name. In general, when search engines find redirects like that, they will more or less pass the “value” that a page had on to the new URL — that generally also applies to PageRank. So in a sense, they are trying to steal the value that a webmaster has built up over time.

Head on over and take a look at his article about PageRank.

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