Posted by jonathan at 10:59am EST on 11/22/2008
I find it ironic that a project named Lively is, well, dead.
Google announced that they are shutting down the beta project called Lively.
Here’s a short excerpt from the post about why it’s being shut down.
That’s why, despite all the virtual high fives and creative rooms everyone has enjoyed in the last four and a half months, we’ve decided to shut Lively down at the end of the year. It has been a tough decision, but we want to ensure that we prioritize our resources and focus more on our core search, ads and apps business. Lively.com will be discontinued at the end of December, and everyone who has worked on the project will then move on to other teams.
In non-Google terms, this can be translated to: “We don’t see a realistic way to make money from this, so we’re shutting it down.” In reality, that’s what it turns out to be. Google will not resources on a project that will not generate venue.
Look at every other Google product/service and you will see that they are making money some how — or gathering data which proves to be valuable. Gmail: ads; Search: ads; Analytics: data mining; Maps: listing placement; FeedBurner: data mining; Trends: data mining; Reader: data mining/ads; Knol: content/data mining/ads; Docs: data mining; and the list goes on to where they are making money somewhere — whether you want to believe so or not.