Comments on: Google/Yahoo! Ad Deal Delayed http://www.ginside.com/2008/2089/google-yahoo-ad-deal-delayed/?utm_source=rss&utm_medium=rss&utm_campaign=google-yahoo-ad-deal-delayed Sat, 10 Dec 2011 14:16:52 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Jonathan Dingman http://www.ginside.com/2008/2089/google-yahoo-ad-deal-delayed/#comment-662 Jonathan Dingman Fri, 10 Oct 2008 13:25:40 +0000 http://www.ginside.com/?p=2089#comment-662 I don't think a Microsoft/Yahoo deal would be worse because neither Y! or MS have that *amazing* of an ad platform that could seriously be a competitor to Google. The reason being that a lot more publishers are using Google than MS or Y!. The problem that Y! is running into is relevancy and they want more relevant ads appearing to generate more money. That is one of Google's strong points for arguing that it would be a good move for Google to assume ad serving responsibilities on Yahoo! properties. I don’t think a Microsoft/Yahoo deal would be worse because neither Y! or MS have that *amazing* of an ad platform that could seriously be a competitor to Google.

The reason being that a lot more publishers are using Google than MS or Y!.

The problem that Y! is running into is relevancy and they want more relevant ads appearing to generate more money. That is one of Google’s strong points for arguing that it would be a good move for Google to assume ad serving responsibilities on Yahoo! properties.

]]> By: Crayboff http://www.ginside.com/2008/2089/google-yahoo-ad-deal-delayed/#comment-661 Crayboff Fri, 10 Oct 2008 13:16:28 +0000 http://www.ginside.com/?p=2089#comment-661 Ya, but a Microsoft/Yahoo deal would be worse, Wouldn't it? Ya, but a Microsoft/Yahoo deal would be worse, Wouldn’t it?

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