Google has announced that they are creating a formal partnership with NBC to begin serving ads in part of NBC’s cable network inventory. “Advertisers using Google TV Ads will be able to place their ads on CNBC, Sci-Fi Network, MSNBC, Oxygen, Sleuth and Chiller starting in early 2009.”
It’s been quite a while since we had heard anything about Google AdWords TV, but this does come as great news to the industry.
If Google wants to succeed in selling inventory in the cable network arena, they must create these strategic partnerships in order to survive.
Why Google wanted to invest in the TV ad sales arena in the first place is still beyond me. It’s not the online space, which is where Google thrives, but it’s an old format which will soon enough die out.
September 10th, 2008 at 7:06 pm
ehh, I dunno if I’d say television is a medium that will die out, radio is still big, though considerably less common than it used to be. Perhaps Google is doing this to build even more allies, whether or not it directly opposes Microsoft doesn’t matter, just having big guns behind them would make them seem even more menacing to Microsoft.
September 10th, 2008 at 11:39 pm
Crayboff,
I foresee TV dieing out just like traditional Radio is. Radio is slowly fading to online radio and XM radio. I don’t even own an AM/FM radio transmitter anymore.
I just don’t see TV advertising as a sustainable model for more than 10 or 20 years from now.