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	<title>Comments on: Yahoo! Loves YouTube</title>
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		<title>By: Jonathan Dingman</title>
		<link>http://www.ginside.com/2008/1891/yahoo-loves-youtube/#comment-620</link>
		<dc:creator>Jonathan Dingman</dc:creator>
		<pubDate>Thu, 28 Aug 2008 16:21:20 +0000</pubDate>
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		<description>Brian,

Right, it&#039;s not directly sending traffic, but each time they show a YouTube result, they&#039;re losing the eyeballs that could be viewing traffic on Yahoo!&#039;s properties.

Bandwidth is probably not even the last thing on their mind since they have so much of it.  It&#039;s more about the eyeballs and the ad revenue.

That&#039;s ad revenue that they could be keeping by sending traffic to their own properties.

Note, I have &lt;strong&gt;never&lt;/strong&gt; seen Yahoo! Video come up in the Google search results.  Ironic?  Not even remotely (in my opinion).</description>
		<content:encoded><![CDATA[<p>Brian,</p>
<p>Right, it&#8217;s not directly sending traffic, but each time they show a YouTube result, they&#8217;re losing the eyeballs that could be viewing traffic on Yahoo!&#8217;s properties.</p>
<p>Bandwidth is probably not even the last thing on their mind since they have so much of it.  It&#8217;s more about the eyeballs and the ad revenue.</p>
<p>That&#8217;s ad revenue that they could be keeping by sending traffic to their own properties.</p>
<p>Note, I have <strong>never</strong> seen Yahoo! Video come up in the Google search results.  Ironic?  Not even remotely (in my opinion).</p>
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		<title>By: Brian Papa</title>
		<link>http://www.ginside.com/2008/1891/yahoo-loves-youtube/#comment-619</link>
		<dc:creator>Brian Papa</dc:creator>
		<pubDate>Thu, 28 Aug 2008 16:16:51 +0000</pubDate>
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		<description>If you click &quot;Play Video&quot; it just plays it right then and there on the Yahoo search results page using some DHTML sorta magic. In that case, Yahoo isn&#039;t sending traffic to the competition but is actually using Google&#039;s own bandwidth without any sort of penalty.

It&#039;d be interesting though to see stats though on what people actually click on - the &quot;Play Video&quot; button is obvious and attractive, however it is lower on the page then the hyperlink to Google, and may seem jarring in search results.</description>
		<content:encoded><![CDATA[<p>If you click &#8220;Play Video&#8221; it just plays it right then and there on the Yahoo search results page using some DHTML sorta magic. In that case, Yahoo isn&#8217;t sending traffic to the competition but is actually using Google&#8217;s own bandwidth without any sort of penalty.</p>
<p>It&#8217;d be interesting though to see stats though on what people actually click on &#8211; the &#8220;Play Video&#8221; button is obvious and attractive, however it is lower on the page then the hyperlink to Google, and may seem jarring in search results.</p>
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