Posted by jonathan at 6:21pm EST on 08/19/2008
I attended this session in the afternoon yesterday, so I want to highlight some of the key points which I took out of the session.
# Greg Jarboe, President & Co-founder, SEO-PR
- YouTube accounts for 98% of all videos viewed on Google properties
- If you are still trying to optimize for Google Video? Don’t bother.
- 13% of traffic came from YouTube Search
- 75% of views came from “related videos”
- “people dont watch a video, they watch a lot of videos”
- Bottom line: having a small percentage of traffic from YouTube Search is OKAY, anything search traffic is GOOD.
- “customize SES video player widget for your website or blog audience”
- “constantly updated content for these widgets”
# Chase Norlin, CEO, Pixsy Corporation
- “how do I show up in these results?”
- rich meta data
- “get yourself on Youtube, of course, that’s critical”
- push out content in a format that crawlers like to use
- running a video search section on your site is great for generating more traffic, more ad revenue
# Steve Espinosa, Director of Product Development & Management, eLocal Listing, LLC
- Do not use ActiveX controls
- Export videos in SWF format
- A/B variant testing to determine which videos gain the best response and where to place links to your video from your homepage
- choose your thumbnails during the video creation process
# Matthew Scheybeler, CTO, blinkx
- Video SEO – Donts
- don’t tag with irrelevant tags
- avoid flash-only
- avoid popup players
- Video SEO Whitepaper: http://seowiki.blinkx.com/index.php/Main_Page
# Gregory Markel, Founder/President, Infuse Creative, LLC
- What is video optimization?
- whether it’s search, viral, social, or whatever it is, optimization is whatever you need to do to meet your marketing goals
This was an amazing session and it was a packed house.
I tried to clean-up the actual notes a bit, but these are my rough notes from the presentation. Notes I felt were valuable.