Google News, Inside.

I attended this session in the afternoon yesterday, so I want to highlight some of the key points which I took out of the session.

# Greg Jarboe, President & Co-founder, SEO-PR

• YouTube accounts for 98% of all videos viewed on Google properties
• If you are still trying to optimize for Google Video? Don’t bother.
• 13% of traffic came from YouTube Search
• 75% of views came from “related videos”
• “people dont watch a video, they watch a lot of videos”
• Bottom line: having a small percentage of traffic from YouTube Search is OKAY, anything search traffic is GOOD.
• “customize SES video player widget for your website or blog audience”
• “constantly updated content for these widgets”

# Chase Norlin, CEO, Pixsy Corporation

• “how do I show up in these results?”
• rich meta data
• “get yourself on Youtube, of course, that’s critical”
• push out content in a format that crawlers like to use
• running a video search section on your site is great for generating more traffic, more ad revenue

# Steve Espinosa, Director of Product Development & Management, eLocal Listing, LLC

• Do not use ActiveX controls
• Export videos in SWF format
• A/B variant testing to determine which videos gain the best response and where to place links to your video from your homepage
• choose your thumbnails during the video creation process

# Matthew Scheybeler, CTO, blinkx

• Video SEO – Donts
• don’t tag with irrelevant tags
• avoid flash-only
• avoid popup players
• Video SEO Whitepaper: http://seowiki.blinkx.com/index.php/Main_Page

# Gregory Markel, Founder/President, Infuse Creative, LLC

• What is video optimization?
• whether it’s search, viral, social, or whatever it is, optimization is whatever you need to do to meet your marketing goals

This was an amazing session and it was a packed house.

I tried to clean-up the actual notes a bit, but these are my rough notes from the presentation. Notes I felt were valuable.