Apr
15

Yahoo! Acquires IndexTools

Written by Jonathan Dingman
04/15/2008 10:06 ET - Filed under Fresh

The news hit the streets this morning. Yahoo! has acquired IndexTools. Why? Simple.

Competition.

Google acquired Urchin over three years ago and Yahoo! has had no direct competing product since that acquisition.

Yahoo and IndexTools

So what will Yahoo! offer through this analytics acquisition? Free* analytics.

This will help Yahoo! secure more of a position within the industry.

* You must accept the Yahoo! agreement to use IndexTools for free

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