Google Inside

Let’s visit some of the Google Trademarks out there right now. Google has a few guidelines for trademark usage, slogans, and logos.

What is a trademark?

“A trademark is a word, name, symbol or device (or a combination thereof) that identifies the goods or services of a person or company and distinguishes them from the goods and services of others. A trademark assures consumers of consistent quality with respect to those goods or services and aids in their promotion. ”

Google has quite a few trademarks out there that they want to protect for brand image.

We will not be digging into legal issues with trademarks here nor discussion of it too much, but this article is a primer for what is to come very soon.

I will be going through a series of articles which will outline trademark usage and general information of trademarks.

Here are a few examples of existing Google trademarks.

• Google™ search
• Google™ search engine
• Google.org™ non-profit foundation
• Google AdSense™ advertising program
• Google Adverting Professionals™ program
• Google AdWords™ advertising program
• Google Alerts™ email update service
• Google Answers™ research service
• Google Analytics™ web analytics service
• Google Base™ listing service
• Google Blog™ weblog
• Google Blog Search™ service
• Google Book Search™ service
• Google Calendar™ calendaring service
• Google Catalogs™ catalog search
• Google Checkout™ payment and billing service
• Google Code™ open source developer site
• Google Co-op™ platform
• Google Compute™ feature
• Google Dashboard Widgets™ for Mac software
• Google Desktop™ searching software
• Google Desktop Search™ search tool
• Google Deskbar™ software
• Google Directory™ web directory
• Google Docs & Spreadsheets™ word processing and spreadsheet program
• Google Earth™ mapping service
• Google Extensions™ for Firefox software
• Google Finance™ financial information service
• Google Foundation™ nonprofit organization
• Google Free™ search services
• Google Gadgets™ software
• Google Glossary™ glossary service
• Google Grants™ program
• Google Groups™ Usenet discussion forums
• Google Image Search™ image search service
• Google Images™ image search service
• Google Labs™ research division
• Google Mail™ webmail service
• Google Maps™ mapping service
• Google Mars™ mapping service
• Google Mini™ hardware
• Google Mobile™ wireless service
• Google Music Search™ service
• Google News™ news service
• Google News Alerts™ news alert service
• Google Pack™ software download service
• Google Page Creator™ web page creation service
• Google Personalized Home™ personalized homepage service
• Google Personalized Search™ personalized search service
• Google Q&A™ search service
• Google Reader™ feed reader
• Google Related Links™ service
• Google Ride Finder™ taxi search
• Google SafeSearch™ filtering
• Google Scholar™ scholarly texts search
• Google Search Appliance™ hardware
• Google Sets™ set prediction service
• Google Sidebar™ software
• Google Sitemaps™ service
• Google Site Search™ service
• Google SMS™ mobile messaging service
• Google Store™ online store
• Google Suggest™ suggestion service
• Google Talk™ instant messaging service
• Google Toolbar™ search bar
• Google Transit™ trip planning service
• Google Translate™ translation service
• Google Video™ video search
• Google Web Accelerator™ software
• Google Web Alerts™ alert service
• Google Web Search™ features
• Google Zeitgeist™ report
• AdWords™ advertising service
• AdSense™ advertising service
• Blogger™ web publishing service
• Blog*Spot™ hosting service
• Froogle™ product search
• Gmail™ webmail service
• I’m Feeling Lucky™ search service
• Orkut™ online community
• PageRank™ algorithm
• Picasa™ photo organizer software
• Hello™ picture instant message service
• Dodgeball™ social networking service
• Joga™ online community
• Keyhole™ mapping service
• Urchin™ web analytics service
• Oingo™ advertising service
• Quantified™ web analytics service
• Writely™ word processing software
• dMarc™ advertising services
• Scott Studios™ audio systems
• Maestro™ audio systems
• Sketchup™ sketching software
• Measure Map™ web analytics service
• Trustrank™ algorithm

Soon to come, Part II of the Google Trademark Basics series.