Mar
27

Google Adds Second Search Box….But Why?

Written by Jonathan Dingman
03/27/2008 3:56 ET - Filed under Search

Google has added a second search input field to results. It doesn’t appear for every search, but for some select queries it does. For this example, we will be looking at the terms “best buy” on Google.

Best Buy

Personally, I never use the “more pages from X.domain” because if I want to use such a query, I would have started with that query. I do not know the analytics of google.com and how people actually do use the links.

It appears as though Google has decided to provide a search box instead of just having a link. Here is what it looks like,

Cell Phones - Best Buy

Now there is larger problem at hand. Google is providing a way to more easily find competitors of BestBuy.com. You’ve got MyCricket.com, VerizonWireless.com, or 1800mobiles.com as competition to Best Buy’s Wireless division. If I were BestBuy.com, I would certainly not want my competition being more easily accessible than I was.

That said, I predict that Google will fade away this second search box just like they have for some of their other universal search features.

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