Google Inside

The FCC finally pulled through with the 700mhz frequency auction results. Google did not win.

Verizon won the auction, with a nice price tag of $9.6bn.

It really turns out that the spectrum will be used by the already-existing mobile players, such as AT&T, Verizon, and Vodafone (which is part of the Verizon Wireless Group).

AT&T already has interchangeable handsets which makes it easy for their corporation to utilize the 700mhz, but Verizon will have a slightly more difficult time progressing forward. “A section of the C block will be set aside for devices and services that can be interchangeable by consumers among different vendors.”

But this is a little surprising, “The two other major mobile phone services providers — Sprint Nextel (NYSE: S) and T-Mobile — didn’t bid in the auction.”

Verizon Wireless, a joint venture between Verizon and Vodafone (NYSE: VOD) Group, won the highly sought-after nationwide “C” block of licenses. AT&T won 227 licenses from among the B block of regional licenses. Frontier Wireless gained airwaves in the E block of the auction, covering almost all of the United States.

So all that to say, Google did not win the auction, despite previous reports — which are now proving to be incorrect.