Google News, Inside.

There are dozens of ways to optimize your site for search engines. Today, we are looking at the aspect of fresh content. Particularly, we are looking at regularly updated content.

For example, I will use this site, www.ginside.com, as the example. We try to keep Google Inside updated a few times a day with all the latest news about Google. Sometimes there is an article, such as this one, about what you can do with Google or about something else going on in the industry. This “fresh content” is very helpful in ranking higher in Google because Google likes to show what’s going on right now.

Live Search (live.com) and Yahoo! (yahoo.com) are different beasts though. They both like aged content that have had time to build credibility. That said, Google also takes credibility into account, but it does so in a much more efficient manner.

Now, this does not mean that you need to update your site 100 times a day, but try to keep it updated at least a few times a week.

Let’s take a look at a recent article I wrote about Yahoo!’s natural results and how it shows up in the results for Google.

Darren thinks otherwise, but this is what I have to say in to refute what he’s saying. I think that Google has the ability to know the difference between general terms and updated content terms. I say general terms in the context of something like “digital photography” or “houses” or “home.” An updated content term would be something like “blue widgets” or “kobe bryant” or “hole in one.” Those are terms, in my opinion, that could have tons of updated content, fresh content.

NOTE: SEO Tip of Fresh Content seems to only apply to Google presently.