Yahoo Landing Pages for “Natural” Results

Posted by jonathan at 12:16pm EST on 02/21/2008

Yahoo! Search has some weird landing pages for their natural results. Let’s take a look at the search query of “dedicated servers.”

Yahoo! Dedicated Server Search

Alright, so Yahoo! ranks Aplus.net as the first hit for natural results for the term “dedicated servers” — nothing special about that, but let’s see where it leads to.

Aplus.net URL

Let’s take a look at the http headers of the actual link.

HTTP/1.1 301 Moved Permanently
Date: Thu, 21 Feb 2008 16:57:17 GMT
Location: http://rd3.search.dcn.yahoo.com/SIG=1bk4i0e7c/EXP=1203699427/**http%3a//rdre1.yahoo.com/click%3fu=http%3a//www.business.com/ink.asp%253Fp%253DB4BA4543-AE3E-4338-A785-D99A84AEB3F4%2526track%253D1%26y=04A4D0E75DF42ABD43%26i=482%26c=49649%26q=02%255ESSHPM%255BL7%257Bz%257Bv%257C~kz%257B%253Fwplkvqx6%26e=utf-8%26r=0%26d=wow~H076-en-us%26n=KB74G7MFLEUKE281%26s=18%26t=%26m=47BDAD63%26x=059B00D6727F357AFE3581202EB73785A7
Connection: close
Content-Type: text/html; charset=utf-8

Redirected to
http://rd3.search.dcn.yahoo.com/SIG=1bk4i0...B73785A7

HTTP/1.1 302 Found
Date: Thu, 21 Feb 2008 16:57:17 GMT
Cache-Control: private, max-age=0, no-cache
P3P: policyref="http://p3p.yahoo.com/w3c/p3p.xml", CP="CAO DSP COR CUR ADM DEV TAI PSA PSD IVAi IVDi CONi TELo OTPi OUR DELi SAMi OTRi UNRi PUBi IND PHY ONL UNI PUR FIN COM NAV INT DEM CNT STA POL HEA PRE GOV"
Location: http://rdre1.yahoo.com/click?u=http://www.business.com/ink.asp%3Fp%3DB4BA4543-AE3E-4338-A785-D99A84AEB3F4%26track%3D1&y=04A4D0E75DF42ABD43&i=482&c=49649&q=02%5ESSHPM%5BL7%7Bz%7Bv%7C~kz%7B%3Fwplkvqx6&e=utf-8&r=0&d=wow~H076-en-us&n=KB74G7MFLEUKE281&s=18&t=&m=47BDAD63&x=059B00D6727F357AFE3581202EB73785A7
Connection: close
Content-Type: text/html; charset=utf-8


Redirected to
http://rdre1.yahoo.com/click?u=http://www.business.com/ink.asp%354...1202EA7

HTTP/1.1 302 Found
Date: Thu, 21 Feb 2008 16:57:17 GMT
Server: Apache/2.2.4 (Unix)
Location: http://www.business.com/ink.asp?p=B4BA4543-AE3E-4338-A785-D99A84AEB3F4&track=1
Connection: close
Content-Type: text/html; charset=iso-8859-1


Redirected to
http://www.business.com/ink.asp?p=B4BA4543-AE3E-4338-A785-D99A84AEB3F4&track=1

HTTP/1.1 302 Moved Temporarily
Server: Microsoft-IIS/6.0
Location: http://rd.business.com/index.asp?partner=inktomi&bdcp=B4BA4543-AE3E-4338-A785-D99A84AEB3F4&bdcu=http%3A%2F%2Fwww%2Eaplus%2Enet%2Fadv%2Fref%2Fbusiness%2Ecom%2F1076%2Exml&bdct=20080221085709
Content-Length: 321
Content-Type: text/html
Expires: Thu, 21 Feb 2008 16:57:17 GMT
Cache-Control: max-age=0, no-cache, no-store
Pragma: no-cache
Date: Thu, 21 Feb 2008 16:57:17 GMT
Connection: close
Set-Cookie: versionAB=bravo; domain=business.com; path=/
Set-Cookie: MTRACK2=walkin; domain=business.com; path=/
Set-Cookie: Client-IP=72.52.154.168

Redirected to
http://rd.business.com/index.asp?partner=inktomi&bdcp=B4B...5709

HTTP/1.1 200 OK
Server: Microsoft-IIS/6.0
Content-Length: 515
Content-Type: text/html
Expires: Thu, 21 Feb 2008 16:57:18 GMT
Cache-Control: max-age=0, no-cache, no-store
Pragma: no-cache
Date: Thu, 21 Feb 2008 16:57:18 GMT
Connection: close
Set-Cookie: bdchttpreferer=http%3A%2F%2Fwww%2Eaplus%2Enet%2Fadv%2Fref%2Fbusiness%2Ecom%2F1076%2Exml; path=/
Set-Cookie: BDCLOC=US; expires=Sun, 18-Feb-2018 08:00:00 GMT; domain=business.com; path=/
Set-Cookie: Client-IP=72.52.154.168

All that to ask, is Yahoo! Search really natural?

What do you think about this?

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