Google Inside

Microsoft is trying to become a serious competitor with Google. Microsoft has announced that they have acquired Caligari for an undisclosed amount.

I say trying because Microsoft has a long ways to go before actually becoming a serious competitor to Google [or Yahoo!].

Microsoft has the potential to do it, but it would take a lot of work and a huge re-focus as they need to better focus their goals. They really ought to look at Apple for some marketing ideas.

For example, here’s an Apple ad:

Then here’s a Windows Vista ad,

There is just such a clear difference between the marketing behind the companies.

Alright, but back to the point. Even if Microsoft gobbles up all these companies, they still need to work on better branding and company image.