AOL has been fairly quiet on the acquisition side of things. This move, to acquire Buy.at’s affiliate network and brand name, is their attempt to continue in the advertising industry.
Over a year ago, they started a preview of their new search, Powered by Google.
Back in July 2006, AOL started the move to ad-supported services, rather than subscriber-supported services. AOL still does not seem to be a competitor for Google, at all.
AOL is not trying to become a competitor to any of the search players out there, but rather, I think they are just trying to stay alive.
It’s going to be a long and strange road ahead for AOL.
Leave your comment Join the discussion