This morning at the Emetrics Summit in San Francisco, both Brett Crosby and Jeff Veen announced the new and updated interface for Google Analytics. The simplified interface is based on the MeasureMap and was actually designed by the MeasureMap team.
The new interface is not currently active on all accounts, but from what they released, the new interface will become active over the next couple of weeks.
I’m really looking forward to the new interface as I have noticed, over time, that it is a little bit more than what I really needed. This is a great announcement for the world of Analytics.