As it was rumored before on the first of this month, while some may have considered it an april fool’s joke, it’s quite serious now.
Google has confirmed the rumor regarding the acquisition of DoubleClick and announced that it will be acquiring DoubleClick for USD$3.1 billion. Google does indeed seem to be spending quite a bit of it’s money. Although, I highly suspect that the purchase involved many of the stocks which co-founders Larry Page and Sergey Brin sold off last year.
Google will now be moving into the realm of sales tracking and a more immediate Pay-Per-Action industry.
