Today, April 3rd, EMI and Apple have announced as a joint partnership to go ahead and offer DRMless music. What is their motivation to sell music without copyright protection? It’s pure and simple. Both companies feel that it will increase online music sales as they will be providing a product that is better than other products to do have the DRM protection.
As I was watching BBC World News on the subject, both Steve Jobs of Apple and Michael Goodman of EMI feel that providing the freedom for customers to use the music the way they want to is a much more valuable product. I can’t be any more in agreement with them with that statement.
I’ve run into a roadblock where I have all these DRM protected music files and I find that I can only play them on my iPod or in iTunes. Since about a year ago, I’ve purchased around 300 songs from iTunes and I would love to able to burn 50 or 100 of them to a CD rather than being forced to use my iPod (which the battery is now dead and I can’t really use it.)
I am very happy that Apple and EMI have come to terms to push these DRMless song files now. I, as a customer, deeply appreciate it and I am now eager — just as they had hoped — to buy even more music from EMI record labels because of the freedom it now provides me.
