Hoping to finally become profitable, online social-networking pioneer Friendster Inc. is joining the crowd of Web sites that rely on Internet search leader Google Inc. for a large piece of their advertising.
Google already has been feeding Friendster ads aimed at making a connection with the surrounding content displayed on a Web page. Under an expanded deal announced Wednesday, Friendster will soon display ads from Google based on Web search requests - a method that has proven to be one of the Internet’s biggest moneymakers.
But why does Google think that it will be profitable to join in on the band-wagon of advertising partners? 6 billion pageviews is why. 6 billion pageviews a month is what Friendster.com is generating right now. That is just a few more than I’m generating on my network — well, ok, a few billion more…but that is besides the point.
The point is that Google is adding another partner to their list of already market-dominated advertising partners.
Let’s do a quick re-cap of the past advertising deals.
- Google + MySpace - August 2006
But wait a second, didn’t Google and Friendster already partner-up to do an advertising deal back in January of this year? Checking over the facts, they did already…so what makes this deal any different or what on earth is going on with it before?
I couldn’t find anything on how this is different than when they announced this back in January…
