Mar
05

Valve with In-Game Advertising

Written by Jonathan Dingman
03/05/2007 6:01 ET - Filed under Advertising

Today there was an update for Counter-Strike. (yeah I know, “dang jonathan, you STILL play that game?”) Yes, I still play Counter-Strike, but I took a break from it for about three years.

But to the point. The Valve update today for Counter-Strike was an in-your-face update. Advertising is everywhere in the game now. Playing maps like de_aztec and de_dust2 it can’t be anymore obvious than it already is.

Google purchased AdScape for $23 million not too long ago and this is going to be a great way for Google to tap into the gaming business which has been, until now, untouched by advertising corporates like Google.

In-Game Advertising #1
In-Game Advertising #2
In-Game Advertising #3

  • Subscribe via RSS
  • Bookmark to del.icio.us