Posted by jonathan at 8:09pm EST on 03/01/2007
There has been talk back and forth about how buying text link ads is bad and how it is good and how … well, basically there are mixed feelings and thoughts on the whole idea.
Amazon is a well known and well trusted company and website, so why do they buy links? They most likely buy links for the same reason other sites buy links, to gain more link popularity. Since Amazon.com is such a broad site and does not have a narrow focus at all, they can easily get away with buying links on any site.
But that still begs of the question of why they are buying links? They do indeed get natural linkbacks everyday, but maybe they want to target a specific project. Such as the image on the right, they are targeting the Innovage product (and no, that is not a paid link).
So you’re saying that link building to specific pages is good too? Yes, I am. Link building to exact pages is a great idea because then it’s not just specifically targeted to your homepage, but rather deep linking inside your pages so it’s even more natural.
Bizrate.com does similar things with link buying. Instead of just buying all homepage links, they buy a ton of internal links to specific pages and target keywords specifically to gain more popularity.