Beginning next month, Google plans to give advertisers the ability to prevent their pay-per-click ads from being shown to competitors suspected of repeatedly clicking on the ads to drive up their cost.
The move, to be announced in Google’s AdWords blog on Thursday, is an effort to curb click fraud, which involves generating clicks solely for the purpose of increasing the cost of an advertiser’s pay-per-click ad.
This is going to be a great feature for advertisers so they won’t feel like they are getting the short end of the stick anymore. Prior to this release (right now), there’s no way for advertisers to see where click fraud is coming from.
Hopefully this will cool down the amount of class action lawsuits against Google for click-fraud.
