Under the partnership, the NBA is also working with YouTube parent Google to test the distribution of syndicated NBA video content across Google’s AdSense network. The test will allow publishers to receive syndicated clips of NBA games and other content, paired with advertising and served by Google.
In May of 2005, the NBA declined a partnership with Google. The dies have changed and the NBA has now opted to partner with Google and YouTube for video content delivery.
The NBA will take advantage of YouTube’s “Claim Your Content” program to allow the NBA to identify its copyrighted content and have it removed or share in the advertising revenue generated, according to the companies.
As part of Google’s (and YouTube’s) global strategy for video content distribution, Google will do a rev-share with the NBA to allow for the content to stay online. This action on behalf of the NBA is part of their copyrights movement and along side of everyone else in the copyright band-wagon.
This is a great partnership for both the NBA and Google (YouTube) so that the hundreds of videos already online can now stay online — legally.
