In this role, you will be building a world-class national TV advertising sales team and lead the effort to both sell television solutions and shape a next generation advertising platform. You should have extensive senior level relationships with advertisers, both with agencys and clients directly, as well as proven experience leading a large sales team. You will define the national sales strategic plan, drive engagement efforts and consistently develop new opportunities. You will assume overall accountability for establishing and implementing an effective national sales force and meeting national sales goals. Candidate should have a deep understanding of digital media and Google’s advertising solutions specifically.
Google expanded to the radio not too long ago and now they are going to be pushing for television as well. So what could they possibly want with advertising on television? Google is in the business of advertising and they do an amazing job at it.
“They want to start with scatter first and then move to local,” said one executive familiar with Google’s plans. Scatter refers to TV ad inventory that is not sold to marketers ahead of time, during what is known as the upfront, but is negotiated and bought each quarter. The price of scatter inventory rises and falls in relation to whether there is a lot or a little available, making it a market perfect for the auction-style ad system at which Google excels. The search giant has already attempted to apply its sales tools to radio and print-ad sales, and TV executives have long been wary of allowing Google to get a toehold in their business.
TV executives argue that they don’t want to see their products commoditized, and that auctions could depress pricing. Google argues the opposite, claiming it will bring new customers to the market, possibly increasing prices.
“We’ve acknowledged publicly we’re interested in pursuing TV,” a Google spokesman said. “But we haven’t disclosed any specific product direction. It’s an area we’re looking into.”
With Google in the television market, the Internet advertising market, the radio advertising market, and unforeseen future markets, Google will have the single largest advertising network in the world that currently won’t have any competition for the level of ad inventory Google has access to.
Both Yahoo! and Microsoft have not even remotely thought of the idea about moving into either of those markets simply because they want to focus on the Internet. But that is exactly where Google will gain more marketshare because of the level of access Google will now have to the ad inventory. With mass amounts of inventory now, Google can sell advertising on a mass production level. Advertisers will be begging Google to take them as a client because of how much power they now have.
I would also like to note that they spelled agencies wrong in the job description.
