The two companies had been closing in on a multi-year deal, the paper said, citing people familiar with the matter. The companies also discussed ways to peddle CBS Radio advertising spots to Google advertisers, the paper said.
This is going to be a great move for both CBS and Google (YouTube). CBS will probably get compensation in the form of royalties on a per view basis, some sort of long-term payment, or possibly an exchange of services.
Since Google has access to a lot of radio advertising now, this could be a great opportunity for CBS to gain better radio visibility. The details have not yet been released, but I suspect they are will be released sometime this week.
