Does size matter when setting up AdSense units?
The size more certainly does matter. Not too long ago I was contacted by the AdSense team about placing a specific sized banner around my site and placing it above the fold. So I did that. At first there was not much of an increase, but after a few weeks I have noticed that the increase in revenue jumped from a ten cents per click to up to a dollar per click. I used to have a 728×90 adblock on those pages that I noticed the huge increase on
So size matters, but why?
Size matters because not all advertisers use all the size formats. I have noticed that a lot of advertisers are using the 250×250 adblock size because it’s big enough to be effective and small enough not to take up the whole page.
So you are saying that if I put 250×250 adblocks on my site, I will see a ten times fold increase in revenue?
I am saying that anything is possible. Every site is different. The traffic is different, the content is different, the owner is different, the ad categories are different. There is no way to say for sure how much of an increase you will see — if any at all.
So why did you make the lettering all funky in the image above?
Not only does the size matter, so does the style. Style matters because of how users look at your site. You don’t want to make it blended in too well because that’s against the Terms and Service of AdSense. I have been testing out using different ad color combinations and it’s proven to be very successful so far. Using some off-the-wall colors for my site, some moderately related colors, and some neutral colors for the ads.
So what are you waiting for? Sign-up for AdSense and start generating revenue right today!
