Viacom recently requested removal of tons of content on YouTube due to copyright violation. This wasn’t to go to say that they no reason for it, because now they have a reason.
Viacom is starting up their own video broadcasting network similar with YouTube and Google Video to try to take some market share away from these two industry leaders.
The idea of allowing people to take content and embed it in their own sites is not new for Viacom as its Comedy Central site and brands iFilm and AddictingGames already permit this. It will enable Viacom’s videos to reach a greater number of people by taking advantage of the social-networking potential of the internet that has been encouraged by sites such as MySpace.
That’s one huge advantage Viacom has over Google and YouTube: MySpace. With over 100 million users on MySpace already, that’s a huge network of consumers that could now easily gain access to all the video content on the soon-to-be Viacom video network. Viacom actually has a pretty good chance at competing with YouTube and Google because of their already-established user base in MySpace.
