The SEO Factor
Posted by jonathan at 10:57am EST on 12/11/2007
Wow, an amazing write-up with some great industry-expert insights.
Wiep wraps up just about every question we can think of for SEO.
Here are a few specific questions and responses which I found most intriguing. Well, rather, these are some responses which I found that are worth noting, in my opinion.
08. TLD (.com, .edu, etc.) -based on TLD alone-
Does the TLD of a domain, for example .com, .in, .gov or .edu (and the TLD alone), have an effect on the value of a link?
Eric Ward: “You can find worthless content on any TLD. The TLD alone is not enough to say the link value will be higher/lower.”
Jim Boykin: “I hate to say it, but I do believe google loves edu’s and gov’s….but not sure if they trust edu’s with “~”‘s in the url as much as an edu with the word “library” in the url.”
Joost de Valk: “.edu’s and .gov’s tend to have awesome backlinks, it’s not in their TLD, it’s in their backlinks.”
10. URL of the page
Is the URL structure of the linking page’s URL (clean url, url with keywords, parametered url) a possible influencing factor on the value of a link?
Aaron Wall: “Needs to be good enough to get indexed, but doubtful that it has much weight beyond that.”
Arturo Ronchi: “I give this a 2 because keywords in the URL can give a contextual relevance. A clean URL or parametered URL doesn’t give any influence.”
Eric Ward: “Sometimes yes, sometimes no. You have to know what to look for.”
11. Page relevance (words only)
Is the content on the page wordly relevant to the subject of the page where the link is pointing to?
For example, a page about an Orange (the fruit) links to a page about Orange (the color) and Orange (the brand).
Maurizio Petrone: “I’m waiting for the moment when “word-influence” will be near-zero.”
Arturo Ronchi: “I think especially Google is working in this field to make the pass-link-juice-algo more “intelligent”. But quantity still works. Don’t know for how long though.”
André Scholten: “Google can separate the different Oranges, but it’s not that good on all subjects. So sometimes it can be a nice contextual link if only words match.”
Incoming search terms:
- arturo ronchi
