Comments on: Google Walks the Plank http://www.ginside.com/2007/1254/google-walks-the-plank/?utm_source=rss&utm_medium=rss&utm_campaign=google-walks-the-plank Sat, 10 Dec 2011 14:16:52 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: The end of Homeopothy at Holy Shmoly! http://www.ginside.com/2007/1254/google-walks-the-plank/#comment-504 The end of Homeopothy at Holy Shmoly! Wed, 05 Dec 2007 10:41:02 +0000 http://www.ginside.com/2007/1254/google-walks-the-plank/#comment-504 [...] the middle of November, Google changed the clickable area on Adsense adverts. Jonathan noticed a large drop in revenue, but I haven’t. Click through rate is much the same as before, [...] [...] the middle of November, Google changed the clickable area on Adsense adverts. Jonathan noticed a large drop in revenue, but I haven’t. Click through rate is much the same as before, [...]

]]> By: Jonathan Dingman http://www.ginside.com/2007/1254/google-walks-the-plank/#comment-503 Jonathan Dingman Wed, 28 Nov 2007 14:02:33 +0000 http://www.ginside.com/2007/1254/google-walks-the-plank/#comment-503 Donncha, In RE: to the last question, they've had this for quite a long time. AdWords users can select even down to the hour of which their ads are displayed. AdWords advertisers can select to run their ads between 8 and 9am for Thursday's only, if they wanted to. The weekends always seem to be a pitfall for me too, and I also realize this was an American holiday, but I started to see the downward trend prior to the holiday. I've been monitoring it since the holiday and I've still noticed the downward trend. This change in the click area, I believe, will dramatically affect their overall revenue and they might want to consider reversing the policy. In RE: to your first question, I've noticed a huge drop in CTR as well, nearly half a percent drop, which is most likely due to that click area change that Google implemented. The drop in CTR would easily cause the decrease in revenue which is what is starting to bug me. Donncha,

In RE: to the last question, they’ve had this for quite a long time. AdWords users can select even down to the hour of which their ads are displayed. AdWords advertisers can select to run their ads between 8 and 9am for Thursday’s only, if they wanted to.

The weekends always seem to be a pitfall for me too, and I also realize this was an American holiday, but I started to see the downward trend prior to the holiday.

I’ve been monitoring it since the holiday and I’ve still noticed the downward trend.

This change in the click area, I believe, will dramatically affect their overall revenue and they might want to consider reversing the policy.

In RE: to your first question, I’ve noticed a huge drop in CTR as well, nearly half a percent drop, which is most likely due to that click area change that Google implemented. The drop in CTR would easily cause the decrease in revenue which is what is starting to bug me.

]]> By: Donncha O Caoimh http://www.ginside.com/2007/1254/google-walks-the-plank/#comment-502 Donncha O Caoimh Wed, 28 Nov 2007 10:28:08 +0000 http://www.ginside.com/2007/1254/google-walks-the-plank/#comment-502 In general, I haven't seen any drop in income. The CTR is what you should look at and it has remained fairly constant over the whole month. For some reason, my earnings take a huge dive at the weekend. It's not just the usual drop in traffic, my eCPM heads south too. Has Google added a "day of the week" section to Adwords? In general, I haven’t seen any drop in income. The CTR is what you should look at and it has remained fairly constant over the whole month.

For some reason, my earnings take a huge dive at the weekend. It’s not just the usual drop in traffic, my eCPM heads south too. Has Google added a “day of the week” section to Adwords?

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