Jellyfish has quite a range of different technologies in the shopping niche, with a quote of “…it’s the ‘deal or no deal!’ of online shopping…” by the US News.
Something unique that I noticed right away while using the site is that it offers direct cash back awards to the visitor. Search for something such as 23″ LCDs. You will get the normal list of products, but on the side, you will notice something different — which I have not seen on any other site. “Shop Direct & Get Cash Back.” Definitely something new for me.
An awards system that is built into the shopping network. This is an innovative idea and I feel that Microsoft thought so too.