Posted by jonathan at 8:58am EST on 07/19/2007
Google is starting to make the long-awaited push for newspaper advertising now.
The last time we saw activity of their newspaper advertising was back in November 2006. Appears they really want some activity in that industry for their advertising network.
I just got this e-mail,
Google AdWords Invitation from Google: Try newspaper ads and receive $1,000 in credit.
Regarding AdWords Account ID: ###-###-#####
We’re excited to introduce to you Google Print Ads, a new extension of Google AdWords that makes it easy to run ads in newspapers across the U.S. There’s now a Print Ads tab in your AdWords account where you can do it all: choose from over 200 daily newspapers (from small local papers to major nationwide publications), set your own price, upload your ads, and manage multiple newspaper campaigns all from one easy online interface.
To help you get started, we’re offering you the opportunity to receive up to $1,000 toward a Google Print Ads campaign. All you have to do is publish a newspaper ad by August 31, 2007 using the new Print Ads tab in your AdWords account. Then you’ll receive either $500 or $1,000 in credits toward future Google Print Ads campaigns.
Here’s how the credit works:
- If your Print Ads advertisement runs in a newspaper by August 31, 2007, you’ll qualify for a $500 Google Print Ads credit.
- If you use one of the participating ad creation specialists to create your newspaper ad, you’ll qualify for an additional $500 credit.
- All credits will be applied to your Google Print Ads account within 30 days of the end of the promotion on August 31, 2007. Since you’ll receive the promotional credit after you’ve been charged for your newspaper campaign costs, the $500 or $1,000 credit will be applied toward future costs.
Note that if you use one of the participating ad creation services to create your professional newspaper ad, the specialist will charge you separately, and the credit cannot be applied directly to these fees. When you use these creative services, the additional credit will be for $500, regardless of how much you pay for these services.
Print advertising can be the perfect complement to your online AdWords campaigns. With professional help to create your ad and a credit to help cover your Print Ads campaign costs, it’s now even easier to see how newspaper advertising can work for you. Learn more about the Google Print Ads program and the benefits of newspaper advertising.
Or, sign in and try Google Print Ads now!
Please contact us if you have any questions about the promotion or about the Print Ads program.
The Google AdWords Team