Google Inside

Maybe this is an obvious point for some people, but this is something worth mentioning.

Be the first, be the best.

As my friend Michael Hampton has repeatedly told me, in my early days of blogging, “content is king.” So what else could be better for a search engine than to be the first with the content?

I’m involved with the music lyrics industry and I run my own music lyrics website. After two years of running the site, I realize that it’s really hard to move up in the rankings for keyword search terms that have been around for a while.

But then take this site as an example for newer keywords. Ginside.com has only been around for a little over a year now. My articles can rank a lot higher, even the newer articles, for specific keywords simply because the content is fresh and original.

From both experiences, I can say that the original content does give a site more authority and definitely will get preferential treatment for the rankings when it comes to the position in the results.