According to Brett, “The most important thing about web analytics is something our product doesn’t do. And none of the other products do it either.” What is that crucial thing? It’s analyzing and then taking action on your web analytics data. Knowing how to do that makes all the difference. To properly monitor and analyze your data, Brett suggested doing one of three things (or some combination of them): analyze and act on the data yourself; hire a professional services firm; or hire an in-house analyst.
This is coming from the Google Analytics blog and booth that happened during SES 2006 this past week. I really wish I could have been there, but I’m sure they all had a blast at Google Dance and all the different boothes. There were so many people there and the whole conference seemed to be a success. But again, I’m really hoping to go next year for the first time — we’ll see where I’m at in life. But back to Web Analytics. The important of Web Analytics is really simple: products. Being able to track the advertising the ROI of products is very critical. When I have a site that is selling various items, I want to be able to track, monitor, and supervise the different products and advertising to make sure it’s the most effective it can be.
