AdWords is an amazing platform that lets advertisers have the world’s power at their very fingertips. But with that power comes a lot of confusion and people get lost in it. A couple of Google employees, Ariel Frank and Jen Stone, put together this presentation which helps advertisers better understand the Content Network which the AdWords platform plugs into.
The presentation is 7 minutes long. So take those few minutes and watch it. I think it’s pretty useful.
