Yesterday, Google signed an agreement with Bharti Airtel.
As part of the agreement, Airtel will bring Google search to the Airtel Live mobile WAP portal.
Google will incorporate advertising through its Mobile Ads product on the Airtel Live mobile portal.
Google is powered by advertising so what better way to get more advertising than send those advertisements directly to people’s handheld devices. Google is making a strong move into the mobile industry to gain a larger reach of consumers.
