John Chow was invited to join the Google Display Advertising Network in September. This is a new — but secret — Google advertising network which is built around brand imaging rather than selling products.
Having a brand image is not a “have or have not” proposition. Everyone has one. The problem is that you might have more than one brand image, depending on whom you ask. You know yourself, but depending on whom you talk to, others may think you’re something completely different. That’s when a brand image company like Brand Identity Guru Inc. can help. Brand Identity Guru Inc. is a brand image company that identifies your most powerful brand image and then works to make it your only brand image. BrandIdentityGuru.com
Brand image is exactly that. Similar to advertising on television almost. You aren’t out there selling a specific product, but getting your name out there so when a consumer is looking to buy a product that falls under your product line, they think of your company first.
This advertising network is geared to do exactly that. Instead of using the AdSense or AdWords platform and just doing CPM ads for a certain product, this network will be all CPM. Select advertisers will not be plugging specific products, but rather their image to become well known across the Internet.
This is another great source of revenue for Google because it will attract a lot of high-end publishers and high-end advertisers to take advantage of Google’s unique userbase which spans several billion profiles.
