According to a slide from a presentation, posted by Bogatin, Google has deals in place with 800 stations, with coverage in 19 of the top 25 markets. The slide identifies almost 700 outlets as “live.”
This is no big surprise for anyone. In January of 2006, Google bought dMarc Broadcasting as an effort to move into the radio industry. According to Marketwatch, Google is getting ready to roll out their advertising onto the radio.
But what makes Google’s radio advertising any different than how the radio networks are currently doing advertising? Google has perfected the management of placing the ads and airing the ads. Instead of having to talk to people, it’s all automated. Google collects the inventory available on the various 800 stations and then begins selling those ad spots.
Google is making it easier and cheaper to advertise for both the publisher and the advertiser.
