Google has an amazing network of products. Products including AdWords, AdSense, Analytics, Webmaster Central, Google Maps, Google Images, Google Finance, and dozens of other products. Google has over 9,000 employees working on new developments and new products everyday. These products help make life better for everyone, but some products stand out as an essential for webmasters. Some of the webmaster products [tools] include the Webmaster Central portal, Analytics, AdSense, and AdWords.
There are APIs already for AdSense and Google Maps, but there are a few APIs which Google is missing. Many products that are created by other companies rely heavily on these APIs that are already in place because Google provides such a unique service to everyone. Okay, so what’s the point of this article? There are a couple APIs that Google is missing.
Webmaster Central API
How would having a Webmaster Central API be helpful at all? It would give webmasters access to critical data such as top search queries or top search query clicks for any given domain. It would provide a breakdown of pagerank and possibly even which pages don’t have pagerank. It would provide access to how many pages are included from a domain and also show what pages are broken. I know I’m not the only one out there that would find this data useful. Yes, the data is available in the account portal on google.com already, but what if…what if you could access this data on your site?
Working in the business world, you learn one crucial phrase: time equals money. I don’t have time to check all my statistics portals and check on things to make sure they’re running or where my keywords are placed in the search engine rankings. Having a Webmaster Central API would give programmers the ability to hook in, grab the data, and show it on their own site. That would mean you could create completely integrated systems that would let you see everything about your site with the matter of a few clicks.
This would enable the opportunity to create a world class statistics platform based around Google rankings. AdWords, Webmaster Central, the possibilities are unlimited if an API was released.
Google Analytics API
The advantages a webmaster would have with access to statistics within Analytics are unlimited. There is a hack for access to it, but there is nothing completely integrated. The ability to tap into Google Analytics on an API level of XML would let webmasters have access to the most detailed break-down of visitor tracking. It would allow for webmasters to start optimizing their webpages for better AdWords ads and better AdSense positioning.
General API Overview
As a wrap up for this article, I want to throw everything together into one. One what?
A complete package. Lets throw the AdWords API, Analytics API, AdSense API, and Webmaster Central API all together into one application. What do we get? An automated bidding and analysis application. You write the content and it bids for you, tracks progress of AdSense earnings, monitors your traffic in the search enignes, creates graphs for your keyword positions and the list goes on. The possibilities for webmasters are unlimited if APIs like this existed.
There is a completely untapped market right now within Google that they need to release. Once webmasters have access to these statistics and platforms, the world of online advertising would be taken to the next level.
What’s weird though, is that Google Sitemaps is listed under the APIs page though there isn’t an API for it yet.
Disclaimer: This is all speculation and my thoughts — as this whole blog is — so just keep that in mind
