IBM and Intel have been running a new type of marketing campaign in the past few months — with chat-enabled banner ads. While the concept may have been out there in people’s minds, it’s never been actualized. AdSense has moved forward with video ads and flash ads, but we haven’t heard anything about this coming up with AdSense yet.
IBM began running real-time chat in banner ads last month with two video- and audio-enabled banner units to market its Express Advantage suite of business-solution products for small and medium-sized businesses.
If this marketing campaign is a success, I’m sure we will see many other companies following this creative type — especially companies like RackShack. I love to see new innovations and the wave of the future as it happens with marketing.
