Just got this in the mail (well, email, not physical mail…do they even do that anymore?) But anyway, they’re now doing a little enticing for advertising and processing to go side-by-side in order to help encourage advertisers to start using the Checkout system.
Dear AdWords Advertiser,
We’d like you to meet a new service. It’s Google Checkout™, a checkout process that you integrate with your website, enabling our customers to buy from you quickly and securely, using a single username and password. It also works with AdWords to help you increase sales and process transactions for free.
Here’s how it works:
Attract More Customers
Customers who search on Google for your products will see the Google Checkout badge on your AdWords advertisements. With the little shopping cart, you’ll stand out as a fast and secure place to shop.Convert More Sales
Customers who visit your site will be more likely to buy, thanks to Google Checkout’s streamlined, secure and easy-to-use checkout flow.Process Transactions for Free
And when customers buy, you can process $10 in Google Checkout sales at no cost for every $1 you spend on AdWords.
