Google News, Inside.

Made-for-AdSense Sites Get the Slip

Posted at 5:31pm EST on 07/08/2006

Google is in the process of trying to clean-up and make the AdWords and AdSense network a little bit better. The process of doing this is making the ‘landing page’ quality algorithm just a little bit stronger so that AdWords accounts can’t be used for made-for-adsense (MFA) sites anymore. In short, they are making the network quality better so they don’t have fake advertisers just trying to make money on their sites. Here’s a little bit of what the AdWords reps have to say…

As you may recall, we began incorporating advertiser landing page quality into the Quality Score back in December 2005. Following that change, advertisers who are not providing useful landing pages to our users will have lower Quality Scores that in turn result in higher minimum bid requirements for their keywords. We realize that some minimum bids may be too high to be cost-effective — indeed, these high minimum bids are our way of motivating advertisers to either improve their landing pages or to simply stop using AdWords for those pages, while still giving some control over which keywords to advertise on. Although it is counter-intuitive to some who hear it, we’d rather show one less ad than to show an ad which leads to a poor user experience — since long-term user trust in AdWords is of overarching importance. (via)